Korea Brand & Content Expo 2024 Dubai UAE

korea brand & content 2024 dubai uae

The Korea Brand & Content Expo 2024 in Dubai, UAE, is a prestigious event that showcases the diverse offerings of South Korean brands and content across various industries. Organized by the Korea Trade-Investment Promotion Agency (KOTRA), this expo aims to promote Korean culture, technology, products, and content to international markets, fostering trade relations and cultural exchange.

Exhibitions Info



16 – 18 OCTOBER 2024


Dubai World Trade Centre, UAE

Event Highlights:

  1. Brand Exhibition: The expo features a comprehensive exhibition showcasing a wide range of Korean brands representing industries such as technology, electronics, cosmetics, fashion, food and beverage, entertainment, and more. Exhibitors present their latest products, innovations, and trends to attract international buyers and consumers.


  2. Korean Wave (Hallyu) Content: Visitors have the opportunity to explore the world of Korean entertainment, including K-pop music, K-dramas, films, animation, gaming, and digital content. The expo showcases the influence and popularity of the Korean Wave (Hallyu) phenomenon, offering immersive experiences and fan engagement activities.


  3. Technology & Innovation: Korean companies present cutting-edge technologies and innovations in sectors such as electronics, telecommunications, automotive, robotics, artificial intelligence, and smart solutions. Attendees can learn about Korea’s advancements in technology and explore potential partnerships for collaboration and investment.


  4. Beauty & Fashion: Korean beauty brands showcase their renowned skincare products, cosmetics, and beauty innovations that have gained international acclaim for their quality and effectiveness. Fashion brands present trendy apparel, accessories, and textiles that reflect Korea’s unique sense of style and design.


  5. Cultural Performances & Exhibitions: The expo features live performances, cultural demonstrations, and exhibitions that highlight Korea’s rich cultural heritage, traditional arts, crafts, and cuisine. Visitors can experience traditional music, dance, hanbok (traditional clothing), Korean cuisine, and cultural workshops.


  6. Business Networking & Matchmaking: The expo provides networking opportunities for Korean exhibitors to connect with potential distributors, buyers, investors, and business partners from the Middle East and beyond. Business matchmaking sessions facilitate B2B meetings and negotiations to explore trade and investment opportunities.


  7. Seminar & Conference Program: The expo includes a seminar and conference program featuring industry experts, thought leaders, and government officials from Korea and the UAE. Topics cover business trends, market insights, investment opportunities, and strategies for expanding Korean brands and content into global markets.

Why Attend:

  1. Discover Korean Brands: Explore a diverse array of Korean brands and products across various industries, gaining insights into Korea’s vibrant business landscape and innovative offerings in technology, fashion, beauty, entertainment, and more.


  2. Experience Korean Culture: Immerse yourself in Korean culture, entertainment, and lifestyle through live performances, cultural exhibitions, and interactive experiences that showcase the best of Korea’s music, arts, cuisine, and traditions.


  3. Explore Business Opportunities: Connect with Korean companies seeking to expand their presence in the Middle East market, exploring opportunities for distribution, partnership, and collaboration in sectors such as technology, consumer goods, entertainment, and more.


  4. Networking & Collaboration: Network with industry professionals, government officials, and business leaders from Korea and the UAE, fostering relationships and collaborations that can lead to mutually beneficial partnerships and business ventures.


  5. Stay Informed: Gain insights into the latest business trends, market dynamics, and investment opportunities in Korea and the Middle East through seminars, panel discussions, and industry insights shared by experts and thought leaders.


  6. Source New Products & Trends: Discover new products, trends, and innovations in Korean technology, fashion, beauty, and entertainment, staying ahead of the curve and meeting the evolving demands of consumers in the Middle East market.


  7. Cultural Exchange & Appreciation: Engage in cultural exchange and appreciation by experiencing Korean music, dance, cuisine, and traditions firsthand, fostering mutual understanding and friendship between Korea and the UAE.

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